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Opening Hours: Monday to Friday 8 am to 5:30 pm | Saturday 8 am to 5 pm | Sunday 10 am to 4 pm
Opening Hours: Monday to Friday 8 am to 5:30 pm | Saturday 8 am to 5 pm | Sunday 10 am to 4 pm
July News

July News


  1. Word Search
  2. Announcement
  3. Joint Care in Horses
  4. Product Highlight - Equine America Apple Lytes
  5. Get show season ready!
  6. What's new in Equestrian
  7. Keep cool in summer - Paws for Thought
  8. Maintaining a Healthy Weight in Cats and Dog
  9. New In Store
  10. July Gardening Calendar
  11. United Farmers Country Hoof Care
  12. Top tips for controlling thistles
  13. Peckish and Gardman new products

Word Search


The lucky winner, to be drawn on Friday 16th June, will win a £20.00 Welland Valley Feeds Voucher. Developed by United Farmers in conjunction with industry experts, Country Hoof Solution Footbath (5ltr & 20ltr), Cattle Gel and Sheep Spray are 3 products newly stocked by Welland Valley Feeds. With an extensive Research & Development department, this range of products has been specifically developed and scientifically patented to be used as part of a lameness management plan for cattle and sheep. These natural animal health products play a role in the maintenance of good health and improving animal performance naturally using organic acids and tea tree oil. The word search describes the products and some of the qualities of Country Hoof Solution products.

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Staff Announcements

There have been a few changes in all three key areas (Sales, Warehouse, Administration) of Welland Valley Feeds recently. CLAIRE joined us in 2005 and is moving out of the area so we will miss her banter in the warehouse but wish her well in her new venture. SAM, who started off as a Saturday / Weekend assistant 2018 has grown and developed to be a key resource in the warehouse and drives the vans. He is moving on to pastures new in sheep farming. JACK and MATT were recruited in lockdown as their Event Management Businesses were adversely affected by COVID-19. We are pleased that their businesses are now opening up with the easing of lockdown. JO, who has worked as a sales assistant, in the warehouse and latterly in the office, has moved on to pastures new. We thank them all for their hard work and support during their time with us at Welland Valley Feeds These changes present opportunities for ANNABEL (who will cover Mondays and Tuesdays and RYAN (who will cover Wednesdays, Thursdays and Fridays) as drivers and warehouse assistants. We are very pleased to be welcoming back LYDIA who will be filling the vacancy created by Claire’s departure. RACHEL and BELLE have recently joined the team as sales assistants on Fridays, Saturdays and Sundays and we look forward to watching them grow and develop in the little family that is Welland Valley Feeds.

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Joint Care in Horses

Show season after the time off due to the COVID-19 pandemic calls for special attention to your equine friends, especially their joints. Both leisure or elite performance horses are subjected to considerable stress during training and raiding. Since they pack a lot of muscles, horses’ joints are the first areas where you can see signs of wear and tear.

Yes, horses are built to run, but we often ask them to go above and beyond what they are naturally made to do during shows and competitions.

Understand the Horse Joint

Cartilage and joint fluid are the first to suffer. Cartilage covers the ends of the bones in a joint. It is elastic and spongy material with the role to absorb the shock as a horse runs or jumps. Joint fluid is also a shock absorber. It’s a vicious and thick fluid able to lubricate the joint.

However, during a strenuous exercise or a show, joint fluid can become thinner, and cartilage can be damaged. As a result, your horse can perform poorly or experience discomfort. The same happens as horses age.

On the other hand, horses are very resilient. They might not show you that they experience discomfort in their joints before developing a serious joint problem or horse arthritis. It’s precisely why prevention is the best solution in this scenario.

Preventing Joint Discomfort and Damage in Horse

Fortunately, there is an easy way to provide the necessary care to your horse and supports its joints. Horse joint supplements for senior and younger horses offer all the essential ingredients to keep the joints healthy in your active and happy horse.

Equine America Cortaflex HA Regular 500g £44.20

Equine America Nutra Buteless Solution 1Lt £34.99

Equine America Kentucky Joint 1Ltr £27.50

Product Highlight

Equine America Apple Lytes 2.5 kgs £18.50

Provides a carefully balanced ratio of key electrolytes: sodium, potassium, chloride, calcium and magnesium.

  • Promotes drinking and rehydration and restores lost electrolytes, to help maintain optimum performance.
  • Low sugar and suitable for all horses and ponies
  • Highly palatable apple and cherry flavour, easily mixed in feed.
  • Equine America is BETA NOPS and UFAS assured which means that full product traceability is in place, along with a quality assurance program which minimises the risk of contamination of the feed with prohibited substances and NOPS.
  • Products are formulated to be suitable for horses competing under FEI regulations and the Rules of Racing.

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Get show season ready!

Equerry Wild ‘N’ Wacky Dandy Brushes £4.94

We stock a range of Ezi-Groom products available in a variety of colours

Supreme Products Blue Shampoo 500ml £10.94

Supreme Products Stain Remover Spray £15

Supreme Products Stain Remover Shampoo £10.94

Supreme Products Finishing Wipes £11.94

Supreme Products Tea Tree Body Wipes £10.94

Supreme Products Make Up £10.94





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What's new in Equestrian

See Change Horse Shampoo Bar £14.99

  • The best way to cut down on plastic is to not use it at all.
  • See Change Shampoo Bar for horses - The best, most sensitive & most luxurious animal shampoo, in a form that is just as kind to the earth.
  • No plastic bottle, less packaging, 100% bio-degradable and as a concentrated bar, three times as long lasting as normal shampoo.

New products from the Hy Active range

Hy Sleeveless Top £22.98 Sizes: XS-XL

  • This sleeveless top from the Hy Sport Active collection is perfect for the summer months.
  • Made from soft breathable fabric with a four way stretch and finished with flat-lock stitching for a seamless and flexible fit.
  • Complete with a ¾ neck zip and the Hy Sport Active emblem on the shoulder.
  • Match with other items from the Hy Sport Active range.

Hy Lakeside Riding Tights £37.98 Sizes: XS-XL

  • The pull-on design and wide waistband results in superior comfort for days in the yard or in the saddle.
  • Made from a flexible material, ideal for the active rider and features a contrast panel and the Hy Equestrian logo down the leg for that finishing touch.
  • With a silicone full seat for extra security in the saddle and small pocket to the side, ideal for keys.

The Equine Pick ‘n’ Mix!

  • Natural horse treats in a wide variety of delicious flavours (such as banana, strawberry, mint, carrot, apple cinnamon etc.) and in a range of colours and shapes including stars, hearts, rings, pellets etc.
  • 100% natural ingredients
  • No molasses
  • No soya
  • No palm oil
  • No artificial colourings or flavourings.

600g bucket £4.95

1.8kg bucket £9.95

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Keep Cool in Summer - Paws for Thought

The population of pet dogs in the UK has jumped from 7.6 million in 2010/11 to over 12 million in 2020/21. Dogs are known to be your best friend and we believe you should ensure you care for them to reflect this important relationship. When the summer is upon us, we humans can’t wait to get out in the sun but our canine friends need a bit of protection and some common sense to ensure they don’t succumb to heatstroke – which can be fatal in minutes. Your furry friend isn’t able to sweat through their skin – they regulate their body temperature by panting and releasing heat through their paws and nose. They can’t strip off either! Once your dog shows signs of heatstroke, the damage is already done so prevention is better than cure

Preventing heatstroke

Ensure they have access to clean water at all times – at home, or on the move.

On hot days, walk your dog during the cooler parts of the day (early morning / late evening).

If the pavement is too hot for your hand it is too hot for your dog’s paw – place the back of your hand on the surface for 5 seconds – if you can’t, it’s too hot for paws.

Ancol Paws on Tour Water Bottle £8.54

  • Lightweight with handy clip Cap can be utilised as water bowl

Ancol Travel Water Bowl £8.56

  • Lightweight;
  • Collapsible.
  • 12 cm high sides to prevent spillages.
  • 18 x 15cm base holds a litre of water.

Road Refresher Non Spill Bowl:

Small – 0.6l £11.99 

Large 1.4l £13

  • Eliminates spills – Velcro base to fix to carpet Reduces pet slobber by up to 90%.
  • Easy to clean Ideal for home and all forms of travel – unique floating plate inside feeds enough water through but restricts flow whenever there is a surge of water from cornering, braking, kicking etc
  • Keeps long ears and beards out of the water

Chill Out Ice Track and Thirst Crunch £29.99

  • 46.5 x 42 x 9cm (L x W x H)
  • 2 ice moulds included – put water in the mould, place in freezer then put the ice ball on the ice track.
  • Let your dog enjoy his cool entertaining new toy

Watch your pet for signs of over-heating – heavy panting, loss of energy, dribbling, collapse. Stop and find a shady spot – with a draught if possible. Give your dog some water and wet their coat with cool (not freezing) water. Call the vet.

Make cool tasty treats by making ice cubes with your dog’s favourite food inside. NEVER leave your dog (or any pet) alone in a car, even with the windows open – a reasonable 22°C outside quickly (within an hour) becomes a life threatening 47°C. “I won’t be long” is TOO LONG.

Bear in mind that short nosed dogs and overweight dogs can get heatstroke simply by running around.

Chill Out Garden Fountain £26.99

  • Attach to a garden hose and your pet can independently depress the pad to spray themselves with water – 2 interchangeable water nozzles adjust the height of the water. Water pressure regulator included

AFP Chill Out Ice Bandana

  • Instant ultra-cooling relief Soak the bandana in water, and the cooling technology will allow the heat to exit the dogs skin instantly.
  • When it gets dirty, gently clean it with soap and let it dry before your store it

We also stock sunblock which is for horses but also other susceptible animals

Gold Label Sun Guard 250g £13.99

  • Apply liberally to areas at risk, pink noses and ears.
  • Patch test before use.
  • Renew when white colour wears off.

Hurtta Cooling Vest - Blue

  • Designed to make the dog more comfortable in hot weather and when exposed to the sun.
  • Ideal for summer, training for active dogs and for outdoor dog shows.
  • The coat cools the dog’s back and chest and helps make the heat more tolerable. Zipped back for easy removal.

Ancol Pet Cooling Vests Prices from £12.89

  • The pet cooling vest will keep your dog cool in higher temperatures.
  • Immerse the vest in cold water until it is saturated, gently wring out excess water.
  • Fit the vest onto your dog and the “kelvinator effect” of the moisture evaporating from the vest ensures that your dog’s temperature will be lowered.
  • As the vest slowly dries, simply re-soak it, to reactivate the cooling properties.
  • The vest is antibacterial and machine washable on a cool setting and should be air dried naturally not tumble dried or placed on a radiator or direct heat source.
  • XS, S, M, L, XL, XXL

Ancol Cooling Mat M £20.59 / L  £25.79

  • A clever and efficient way to ensure your dog is kept cool and comfortable in warm weather.
  • In two sizes: Medium: 45x90cm / Large: 60 x 90cm
  • Filled with cooling gel that is comfortable to lie on and quickly reduces the temperature of the dog.
  • Can be placed on the floor, on a bed, or in a crate and lasts several hours
  • To cool, leave the mat in a relatively cool place such as a cool room, and it will be ready to use again.
  • Waterproof, wipe clean.

AFP Chill Out Dog Mat M £19.99 / L £49.99

  • Featuring a unique cooling gel, works without any fridge or freezer.
  • Safe and non-toxic.
  • This cooling pad is your constant companion in the summer and your dog will be thankful.
  • A special cooling gel in the bed keeps the surface nice and cool.

Ancol Paws on Tour Window Sunshade 2 pack £5.94

  • Maximises backseat comfort on bright, sunny days.
  • Simply sticks to the car window, instantly filtering sunlight for a more pleasant journey for your dog.
  • Uses static, so is reusable and will not leave marks on the window.
  • Windows can be opened and closed whilst this product is in use.
  • Size:40x31cm

Happy Pet PetGear Non Spill Bowl £7.64

  • A full size drinking bowl, with a special non spill rim and non slip, non tip base make the PetGear Non-Spill bowl ideal for travelling.
  • Lightweight and portable. Designed to prevent dog’s water spilling while travelling. Ideal for cars, caravans, visits & holidays.
  • Dishwasher safe. Size: 25.5cm

Ancol Paws on Tour Holdall M  £19.99 / L £49.99

  • The paws on tour car organiser is perfect to ensure your dog has everything they need for travel and holidays.
  • Variety of pockets, including a zippered and mesh pocket, perfect for storing everything your dog needs
  • Connection points and elasticated straps to store and tidy items, affixes to a headrest.

Ancol Window Vent Guard £6.46


  • Your dog can enjoy the feel of fresh air whilst being kept safely inside the car with the window vent guard.
  • Compact and collapsible when not in use
  • Extends to fit inside an open car window.
  • Collapsed Size: 24x11cm Extended Size: 54x15cm
  • Important: This item has been designed to allow your dog fresh air whilst the car is in motion.
  • Please do not leave your pet alone in the car whilst using this product, IT IS HAZARDOUS TO YOUR DOG’S HEALTH (please see heatstroke article) it will also decrease the security of your car.

Animology Paws & Nose Balm 50ml £6.95

  • This is complex blend of sweet almond oil, jojoba wax, shea butter, oat oil and vitamin E that moisturises and soothes a dog’s nose and paws.
  • 100% vegan.
  • Less solid than typical balms allowing it to be supplied in a tube which improves application and reduces product contamination.

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Maintaining a Healthy Weight in Cats and Dogs

The start of the summer is an excellent opportunity to regulate your dog’s or cat’s diet for optimal health. Unfortunately, our weight and diet often get “shaky” during the summer, and it’s the same thing with our favourite pets.

During the summer, your pets need an adjusted diet with less or more food, depending on their activities. For example, some pets eat less during the summer while others eat more. On the other hand, some animals are more active when it’s warm, and some feel exhausted as they aren’t used to high temperatures.

Weight and activity as leading indicators

During the summer, you should look for changes in your pet’s activity level and weight. For example, if the animal only likes to nap and rest during sunshine, you should reduce their food or find something with fewer calories.

But if your furry friend likes running around the park during the year, increasing their diet is a good idea. When it comes to weight, you need to monitor it closely and consult with your vet on what their ideal weight is.

Your best friend shouldn’t have visible ribs. But on the other hand, you should be able to “feel them” through their coat when pressing mildly on their torso.

Pay attention to what your pet does outside!

If you let your dog or cat outside, they might be grabbing a sneaky meal from someone else. This is especially common with cats. Neighbours and other people who love animals often like to feed animals outside.

More importantly, our furry friends can remember well where they can score an extra snack. So if you’ve reduced daily food and your pet is still getting heavier, consider giving them even less.

Even if you have an indoor pet, consider adding some activity and play with them in your home unless they simply can’t stand the heat that well.

Remember to ask about the Burns and Barking Heads loyalty scheme in store.

Burns Weight Control 2kg £10./ 6kg £25.85 / 12kg £47.95

Barking Heads Fat Dog Slim 300g £1.79 / 2kg £12.98 / 12kg £49.99

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Frogilo Frog and Toad House £29.99

  • The Frogilo is our stylish Summer and Winter home for frogs, toads and other amphibians.
  • This safe shelter will protect from predators and garden tools. As well as being a cosy and cooling place to live throughout the year. Handmade in frost-resistant ceramic with a green decorative glazed ‘tagine’ style roof. Siting Firstly, site Wildlife Worlds Frogilo near a pond or damp area in a quiet, cool, shaded position.
  • The partially cutaway base allows contact with the damp soil for cooler summer conditions as a result. Also, toads and female frogs will use the insulating ceramic shelf as over-wintering quarters.
  • Finally, cover the Frogilo with extra vegetation in winter to provide additional protection. No other maintenance is necessary.

Classic Posh Paws Stainless Steel Bunny Dish £4.39

  • Finest quality stainless steel dishes featuring unique fused on nonslip rubber rim finished in stylish enamel applied in contemporary colours.

Hatchwells Hedgehog Bowl £2.99

  • Perfect height for hedgehogs of all sizes
  • Sturdy and tough – suitable for all weather conditions
  • Fully recyclable Leave in a quiet area of the garden and fill with good quality hedgehog food each evening.
  • Always ensure there is a supply of fresh water available.

New Chatham footwear Henry Childs Deck Shoe Tan – Sizes 1 – 6 £45

  • Budding coastal adventurers will love Henry, our brand new, classic boat shoe designed especially for kids.
  • Crafted from premium tan nubuck leather these lace up, twoeyelet deck shoes feature contrast white stitching, traditional leather laces and a non-slip rubber sole.

Oliver Childs Velcro Deck Shoe Tan – Sizes C7 – C13 £45

  • Designed especially for kids, Oliver is an easygoing take on a boat shoe, just perfect for the young marine adventurer who hasn’t got time to fiddle with laces.
  • Crafted from premium tan nubuck leather these Velcro fastening deck shoes feature matching tan stitching and a non-slip rubber sole.
  • A fantastic addition to our kids collection, they’re ideal for junior crew members.

Potton Men’s Shoe Brown – Sizes 6 – 12 £75


Sperrin Lady’s Boat Shoe Tan – Sizes 3 – 8 £88.99

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July Gardening Calendar

Now summer is finally with us it’s time to enjoy the results of your hard work in the garden from the spring. With the warmer weather with us, it also brings out the critters… and not all of them are desirable, take care with aphids as they will snack on your plants. It’s also important now to remember to water your plants (either early in the morning or late evening to avoid burning the leaves) to make sure that nothing dries out, and to also aid any young plant growth. This is especially important if you have any fruits and veggies growing. Borders and lawns should be continuously weeded to prevent them taking over, and dead heading should be done on flowers that have ‘gone over’ to encourage new growth. Mowing will now need to be done more regularly with the rain and the warmth causing the grass to shoot up(!), sometimes up to twice a week (weather permitting of course).

Our top picks for the garden this July...

Vitax Py Powder 175g £4.98

Q4 Fertiliser 2.5kg £9.98

Vitax Liquid Growmore 1ltr £6.98

Vitax Growmore 1.25kg £4.20

Vitax Enhance Liquid Lawn Feed £9.50

Natural Grower Organic Soil Conditioner £17.99

  • Approved Organic plant-based Soil Conditioner made from maize. Slow-release fertiliser: improves soil structure, promotes long term soil & plant health.
  • Chemical free.
  • The sustainable by-product of a renewable energy plant. Perfect for retaining moisture in hanging baskets & pots, whilst slowly releasing the nutrients plants need to thrive.
  • Balanced NPK ratio promotes strong healthy growth and increased fruit and vegetable yields.
  • Mix in to your soil or compost when planting, or use on the surface as a mulch.

Watering Can 10ltr (Red, Blue, Green. Yellow, Pink) £7.49

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United Farmers Country Hoof Care

Hoof Solution Cattle Gel £16 + VAT

  • Scientific patented formulation. Long lasting.
  • Targeted action Works inside and out. Topical gel. Clean and thoroughly dry affected area. Trim hoof if necessary. Apply gel only to affected area using a standard mastic gun (clean nozzle and replace cap tightly after each use)

Hoof Solution Sheep Spray 500ml £14 + VAT

  • Protective film to speed healing. Topical hoof spray.
  • Clean and thoroughly dry affected area.
  • Trim hoof if necessary Shake container and spray until affected area is covered. Allow 1 -2 minutes to dry.
  • Use as part of a lameness control programme – in conjunction with regular footbathing with Country Hoof Solution

Country Hoof Solution Footbath 5l £50 + VAT

Country Hoof Solution Footbath 20l £185 + VAT

  • Unique patented footbath technology for cattle and sheep lameness. Highly concentrated formula; 1% as a maintenance routine and 2% + for more difficult situations.
  • Hoof solution works both inside and out. Scientific patented formula, unrivalled footbath technology which forms a selfassembling micro-emulsion on dilution for use.
  • Solution works by penetrating deep up into the hoof cleft and will remain in the hoof after it is removed from the hoof bath.
  • It’s safer for user with fewer Health & Safety implications and conforms with EU biocidal regulations.

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Top tips for controlling thistles

Take time to control thistles in established grassland and prevent them spreading seed this summer. Treat thistles at the vegetative ‘rosette’ stage. Ensure the rosette is not taller than a wellie boot.Cut down tall, flowering thistles, and treat the fresh regrowth three weeks later. Don’t treat stressed weeds, as they will not be actively growing, and herbicides will not be translocated down to the roots. Treating stressed plants can cause a reduction in apical dominance in creeping thistle, resulting in more shoots emerging. If weeds are stressed, it is likely that the grass will be too. Treating grass which is stressed with a herbicide is likely to result in damage. Herbicide options for thistles: Where thistles dominate, spray with Thistlex® or Lontrel® 600 using a tractor mounted or self-propelled sprayer. Thistlex and Lontrel 600 controls all species of thistles. If the area taken by the thistles is less than 5%, it is more economical to spot treat with Grazon®Pro.

Welland Valley Feeds stock:

Thistlex 3 litre £105.39 + VAT

Grazon Pro 1 litre £54.15 + VAT


Sheep Scab – Importance of Control

Even though the government in the UK has made efforts to suppress sheep scabs and eradicate this disease, the problem is still growing. As a farmer, you need to pay special attention to this pest regardless of the number of sheep you have in your flock.

It’s essential to control your animals and prevent issues before severe symptoms arise. A severe infection will ruin your sheeps’ condition, cause seizures, and even lead to death. Apart from this, your sheep might show signs like scab formation, fleece loss, itching, rubbing, and so on.

Prevention with biosecurity

Good biosecurity can significantly reduce the risk of sheep scab. Keep your flock closed and make sure to isolate the animals that are showing signs of sheep scab. Create solid boundaries and think about measures to ensure that parasites don’t get attached to your equipment, clothes, or other people.

When adding new animals to your grounds, keep them isolated as they might get infected during transport, at the market, or with previous owners. If you notice developing signs of scab, contact a vet and have them run blood tests on the animal(s).

Treatment in case of detection

If your vet has diagnosed your flock with the scab, you will have to eliminate the threat instantly. Your animals need to be treated for at least 17 days while all the mites are still active within the contaminated environment.

At the same time, you need to make sure to quarantine the environment and prevent the mites from getting onto you or anyone else. Even if you only diagnosed one sheep from your flock, treat them all as this is the only way to ensure that the parasites aren’t spreading.

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Peckish and Gardman new products

PK Extra Goodness Feeder £12.95

PK Globe Window Feeder £11.99

GM Wooden Ground Feeder Tray £14.99

GM HD Squirrel Proof Peanut Feeder £20.99

GM Heavy Duty Peanut Feeder £12.95

GM Flip Top Sunflower Hearts Feeder £4.99

PK All Weather Energy Ball Feeder £12.95

PK All Weather Nyjer Feeder Large £12.95

PK Wall Hanging Bird Table Secret Garden £18.95

PK Dual Seed Feeder Secret Garden £18.95

PK Spiral Finch Feeder Secret Garden £18.95

GM HD Peanut Feeder Large £16.99

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